Official “Doge” car coming to NASCAR, thanks to Reddit

Look carefully at the hood of the rendered vehicle above. See anything? No? Keep staring and see if you notice anything familiar…


Yup, it’s the concerned shiba face from the “doge” meme that just won’t die. For those who haven’t already had their favorite subreddit or facebook wall infested with this adorable face, I will gladly fill you in with a bit of internet meme history.

In 2010 a kindergarten teacher posted images of her newly adopted shiba inu to her personal blog, including the image of the concerned facial expression seen above.  A few months later, a Reddit user took it upon themselves to share the humorous image along with a amusingly misspelled submission title, seen as LBMO LOOK @ THIS FUKKEN DOGE. The image of the dog slowly spread over Tumblr, 4chan and Facebook over the next two years until a new blog emerged under the name Shiba Confessions in August of 2012. The blog continued the tradition of referring to the shiba as “doge” also beginning to call the breed “shibes”, and started a trend of posting phrases in Comic Sans font over unrelated shiba images. In January of 2013 a subreddit called r/doge was started, dedicated solely to the rapidfire spreading of images like this one…



If that wasn’t enough, last December a user on a forum based around the popular digital currency BitCoin suggested starting a satirical currency based on the popular meme, calling it “Dogecoin”.


The idea was met with enthusiastic reception, an official website was launched as well as r/dogecoin, which in itself gained 2,600 subscribers within the first week. The currency became so popular that tech blogs and news sites were reporting that at it’s peak, the dog-faced virtual coins were worth $400 each.  Look at this insanity…LOOK AT IT.

The meme, now having transformed into a seemingly legitimate currency, reached a goal to bring Jamaican bob-sledders to the Olympics, helped a man sell his home and now, thanks in part to an entrepreneur accidentally donating 13,000 dollars to the cause, Reddit users at r/dogecoin have fully succeeded in bringing a doge-based car to NASCAR. The car is to be driven by racer #98 Josh Wise, who will be answering questions in a Reddit AMA tomorrow night at 9pm EST. 

What does this mean for the currency and shiba-based meme that seems to have outlived it’s expected lifespan?

Could we possibly end up getting physical doge currency?

Might we one day see rap videos where green doge-faced bills are raining from the hands of our favorite artists?

One can only hope.